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Wednesday, May 11, 2011

Internet and Businesses Online: SEO Article Category

How to Create RSS?
by Michael Moume
In this post, I am going to discuss about the most important aspect of optimizing and making your blog reachable to a much larger audience. Yes, guessed right, it is about the RSS feed.
How Search Engine Crawlers Work
by Lloyd Roberts
A search engine crawler is a website's best friend in terms of search engine rankings. Hopefully, a clearer understanding of what search engine crawlers are and how they work can help your website attain higher rankings. Also known as a spider, robot, bot, ant, worm and some other names, a crawler is a software that scans the World Wide Web in a systematic and automated way.
How to Effectively Choose an SEO Firm
by Patrick Herman
As an SEO Consultant I speak with prospective clients about options, strategies and educating them on what SEO is all about. Choosing an SEO firm is an important step and requires a deep enough process to figure out who's right for you. While it's not an exact science it's my hope that this info will serve you well when figuring out who you want to sign with.
3 Reasons Why SEO for Real Estate Is Recommended
by Jomer Gregorio
Real estate is one of the industries that benefited from the revolution brought by the Internet. Today, hundreds of different companies are competing against each other using the Internet because it is easier to reach a wider range of audience without spending more resources. Unfortunately, this revolution brought the competition to another level, and that is through the domination of search engine results.
The Role Of Directory Submission in SEO and Link Building
by Sam Greg
Submitting your web site to a web directory can be quite a complicated process. It is also a process that takes a very long time. This is because a person, rather than a robot evaluates each web site. Given the fact that a tremendous number of web sites are submitted, they can afford to be nitpick. The best way to increase your web site's chance of being accepted is to make sure you are delivering top quality content while following all of the submission guidelines carefully.
An Insight Into SEO Copywriting
by JR Stripe
Search engine optimization is the latest buzzword in the Web world. Today, your online business is incomplete without employing SEO services.
Factors That Affect SEO - Good and Bad SEO Techniques
by Boris Hwan
SEO or the Search Engine Optimization is a technique used by internet marketing. It increases the possibilities to increase web traffic ranking positions in listings like Google or Yahoo when being searched using the keyword or phrases.

What is SEO Article Writing? - SEO Copywriting Explained

Many freelancers have questions about what is SEO; what is SEO copywriting; what is SEO writing. This article explains - in detail - what this is. And, how to make money from it as a freelance writer.

What is SEO?

SEO is an acronym for the phrase "search engine optimization." Search engine optimization is all about doing specific things to your website to drive more traffic to it so that you can increase online sales - and traffic.

What are some of these "things?"

There are many, but here we will discuss what it is as it applies to freelance writers. And, this means writing text in a certain way so that web surfers (ie, internet users) can land on a particular site.

What is SEO As It Relates to Freelance Writers?

What freelance writers need to be concerned with is keywords. What are keywords? Keywords are the words and phrases that web surfers type in when they search for things online.

For example, let's say you were interested in starting a foreclosure cleanup business. You may not know anything about it other than foreclosures are hot in the news right now and you are interested in starting this kind of company.

So, you log onto your favorite search engine, (eg, Google, Yahoo! MSN, etc.) and type in the keywords "foreclosure cleaning business" or "foreclosure cleaning" or "foreclosure cleanup" or some other relevant keyword phrase.

Note: When you type words into a search engine to find something on the internet, the words you type in are called a keyword (one word) or a keyword phrase (two or more words with commas in between).

How Businesses Get to the Top of Search Engine Results

When you type in these words and hit "ENTER", a bunch of sites pop up and you start to surf (ie, click on the results) and start investigating the sites to see if they have the information you need.

The sites that pop up are the results that search engines like Google, Yahoo, MSN, et al think are the most relevant to the keyword phrase (aka search phrase) you typed in. Companies pay a lot of money to be among the first two or three pages in the results that search engines return.

Why SEO Copywriters are So In Demand and How They Make Their Money

One of the ways they get to pop up in the first two or three pages of results is to have relevant text that contains the proper keyword phrases. And, this is where you as an SEO copywriter can make a lot of money. You write the text that their site needs to pop up high in search engine results.

Many times, companies will simply give you a bunch of keyword phrases and let you write what you want -- as long as it's a certain length (usually 300-500 words).

There are many freelance writers - hundreds of thousands, if not a few million. BUT, only a tiny minority know what SEO is and how to write this type of copy. And, this is why they're so in demand.

SEO copywriters have an in-demand skill. And, as more and more companies move larger portions of their advertising budgets to internet marketing, there is an even greater demand for their skills.

In the SearcheEngineWatch article, The SEO Copywriter: Wordsmithing the Web, William Flaiz, underscores the importance of an SEO copywriter. He writes:

"The role of the agency SEO copywriter is unique because.... Suddenly, the writer must optimize press releases, craft articles for social news, monitor social network communications, and develop wiki content.... a strong SEO copywriter is adaptable and capable of internalizing a lot of new information extremely quickly. These unique individuals have fast become the backbone of many SEO engagements. If content is king, then they [SEO copywriters] are the kingmakers."

And this is why SEO copywriters can charge a premium for their services. If you're looking for a way to start or maximize your income as an online freelance writer, then SEO copywriting is they way to go.

SEO Article Writing 101

SEO writing is very different from content writing, article writing, story writing and news writing. When I first realized my innate talent for writing stuff and putting thoughts into words, I was still reading Mills and Boons, and it was during this time that my romance storybooks were confiscated by my classroom teacher because I was reading in class.

Writing is a very personal thing, I discovered. Some people have the talent for writing creative stuff. Some people have the talent for writing ads. Some write excellent factual stuff. Well, I fall into the factual stuff category. The boring-writing-technical-mumbo-jumbo writing stuff. How I fit into this category, I don't know.

Well, SEO article writing is very much like that. First, you decide what topic or keyword that you want. For instance, you're selling decorative lamps, right? in the SEO article writing process, list down 'decorative' and 'lamps'. Then think about other words that relates to 'decorative' and 'lamps'...words that people use all the time to describe them. This is a very important part of SEO article writing because these are common words that your potential site visitors will use to find you.

How about 'light', 'bright', 'pretty', 'lighting'?

Ok, now your SEO article writing keywords are:- decorative, lamps, light, bright, pretty and lighting, right? So, on to the SEO article writing process. First you write everything that you need to write down first. Beef up the article. As a general rule of thumb, SEO articles should be no less than 300 words and no more than 500 words. Any more than that, you're wasting your time writing a novel for your SEO article. Read through the SEO article now and replace words and reword sentences to fit in those keywords. Yes, you'll have to restructure some the SEO keywords here and there, but do it anyway.

Make sure the sentences make sense, ok? Because although the search engines won't know bad grammar from good grammar, your site visitors will. And most of them, site visitors who visit your website based on those SEO keywords DO mind the bad grammar. And once you turn them away, it's almost impossible to bring them back!

The final step to SEO article writing is.....proofread your SEO article and make sure they flow. The problem with SEO writing is that your thoughts might come in buckets... a splash here and a splash there. So, during the SEO article proofreading process, you'll have to make sure one paragraph flows on to the next.

Good luck!

SEO Article Submission - 5 Steps to Simplify the Process

If you think that writing and publishing SEO articles is difficult, think again. There are techniques that you can use to simplify the process without sacrificing the amount of benefits that you'll going to get from this amazing internet marketing tool.

First step is to identify the keywords that you're going to use for your articles. This is very important. You need to target the same keywords that your potential clients are using when they're looking for information related to your products and services. Make it a habit to use keyword suggestion tools like the one from Google as this offers accurate data. You would want to target the most popular keywords.

Choose your topics. Choosing your topics will become a lot easier when you know the most searched keywords in your niche. For example, if most of your potential buyers are searching for the term "DIY make up" you'll know that they want a step-by-step guide that can empower them to apply their make up on their own. So, you may want to write an article that contains steps, tips, and techniques.

Put together informative content. Research your chosen topic before you start writing your articles. It will work to your advantage if you gather additional useful information as this will make your articles sound more authoritative. Then, write your articles with the aim to help or educate your readers. Give these people every piece of information that they need using simple terms and short sentences. Make sure not to leave them with unsolved problems or unanswered questions in their minds.

Optimize your articles. Make your articles search engine-friendly by writing them based on the latest algorithms or requirements of Google and other giant search engines. These engines will most likely to properly index your articles if they contain keywords on strategic points (titles, on each paragraph, resource box, and article summary) and if they don't exceed the acceptable keyword density. It will also help if you use latent semantic indexing technique and other white hat SEO techniques.

Distribute your articles. Due to the popularity of article marketing, there are now hundreds, if not thousands of article directories in the online arena. Identify those that are trusted by both online users and search engines. These are the best sites where you should publish your articles to as they can give your copies the kind of exposure they deserve. Your articles will most likely to be accepted by the publishers if they contain at least 300 words, if they are properly optimized (no keyword abuse please), if they do not contain inappropriate content or ads, and if they are well-written and very informative. These publishers will require article summary, keyword list, and a resource box that will contain the link to your squeeze page, sales page, or main website. It's your responsibility to make sure that the links on your resource box are working properly.

By the way, do you want to learn more about using articles like this to drive traffic to your website and increase online conversions?

SEO Article Writing Tips - How to Optimize Your Articles Without Sacrificing Their Quality

More and more internet marketers are now leaning towards using SEO articles in their article marketing campaign. These people understand that it is through this that they'll improve their page rank. The problem is, most of these people do not really understand the concept of SEO article writing. Try to read their articles and you'll surely figure out that most of them do not make any sense. What these people are doing is that they produce articles that contain nothing but a truckload of keywords and offer no real valuable information. You think this can help them excel in this field? I think not!

What you need to understand about SEO article writing is that it's not just the process of identifying and using keywords on your article body. More than that, it's about educating and helping your target audience. You're optimizing your articles so they'll become more searchable in the online arena. You need to ensure that they're of high quality if you want to impress your readers and if you want them to pay your site a visit.

Here's how you can make your articles keyword-rich without sacrificing their quality:

Find the best, most profitable keywords to use in your articles. First step is to launch a keyword tracker to figure out the most searched terms related in your chosen niche. You would want to target those long-tail keywords and those that are very popular to your target audience. For each article, you need to have a primary keyword (PK) and at least two secondary keywords that are closely related to your PK. You're also encouraged to use other terms related to all the keywords that you're targeting.

Write your articles. Start by choosing topics based on your chosen keywords. Write with the aim to answer the questions that your readers might have. Strive to address their learning needs and write your articles in such a way that you can help these people easily understand your thoughts and ideas. Keep your articles short and very tight. Online users simply hate those articles that contain fluffs and fillers. Also, make use of bullet lists and subheads whenever possible as these can make your articles more scannable and easy on the eyes.

Optimize each of your copies. Next step is to make your articles search engine-friendly. Start by inserting your PK on your title. I would recommend that you start your title with your keywords. Just ensure that you just use the main keyword once on your title. Then, insert both your PK and secondary keywords on your article body. It's best if you insert them on the first couple of sentences of your articles. Then, sprinkle them all throughout your article body. Ensure that each keyword sound very natural on your articles.

Proofread. Last but definitely one of the most important steps is to check your articles. Read them over and over again. Ensure that your content flows smoothly and that your ideas are presented in a logical manner. Then, check your articles for grammar and other errors. Make necessary revisions and ensure that your articles are perfect before you distribute them in the online arena.

By the way, do you want to learn more about using articles like this to drive traffic to your website and increase online conversions?

SEO Article Writer - 5 Foolproof Tips to Find the Best One Article Source

Hundreds and thousands of ebusiness owners are promoting their products and services using article marketing. But did you know that a good number of these people are not writing and distributing their articles themselves? Some of them are getting freelancers to do the hard work for them. The good thing about going this route is that they're able to buy not only high quality articles but also time that they can use on more important matters. Do you want to become one of them and start enjoying the same benefits? Then, you better start looking for freelance SEO article writer that you can partner with. Here's what you need to do:
  1. Join freelancing sites. Do your research and figure out the best freelancing sites in the online arena today. These sites will help you find the best people for your articles. Right now, there are about less than 10 A-list sites that you can choose from. I suggest that you read their terms of service and know about their charges. Sign up with those that do not charge too much for membership fee and those that have hundreds of registered service providers.
  2. Create an article writing project. Next step is to create a project to post on your chosen freelancing site so you can attract interested parties to bid on it. Start by writing compelling title for the project. Be very descriptive. Instead of saying "write articles for me", you can say "25 500 word articles on global warming." Headlines like these do get more attention.
  3. Offer as much details as possible. Help interested freelancers to bid accordingly by giving them every details of your article writing project. These people would want to know the length of each article, the required amount of research, the kind of SEO techniques to be used, the deadline, and your budget for the whole project. It will also help if you encourage bidders to ask questions if something is not clear to them.
  4. Shortlist at least 3 qualified bidders. Choose at least 3 freelancers who have proven track record and who are showing in-depth knowledge in your chosen niche. Then, ask these people to write an article on topic of your choice to get an idea about their skill level. Of course, you would like to choose somebody who has what it takes to create high quality articles that are very informative and properly optimized.
  5. Talk about the rules. Before you assign the project to a specific freelancer, make sure that you talk about some important issues that include payment, deadline, plagiarism, and copyright issues. Let this bidder know what you expect to get from him and ask him to do the same. It's important that you settle all possible issues that may arise as this can surely save you from a lot of headache later on.